For help please call us on 01903 766 777
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Why We're Unique

You’ll spot our organic clothes straight away: whether it’s our signature stripes or soft, fun character appliques that tell a story for curious little imaginations, they’re bound to raise a smile on faces of kids and grown-ups everywhere. From baby bodies, dribble bibs and knot hats to sleepsuits, dungarees and party dresses, every design is mindful of practicality and comfort. Whether it’s colourful easy poppers, adjustable shoulder straps or super soft reversible fabric, they’ll keep little ones happy and be parents’ go-to outfits again and again.


Love for longer

Toby Tiger is a hit with grown-ups for more than simply looking fab! They wash really well at 30° and they’re super soft to the touch. Some designs even grow with little ones, with clever adjustable shoulder straps, or our super-comfy yoga pants with colourful wide ankle bands and waistbands can be rolled up or down. Great selling points!


Reversible designs & flashes of colour

Change up the look with the same garment! Switch sunhats, gilets and cardigans inside out, or turn up trousers for an instant extra colour pop!


Super soft appliques

Kids simply love our appliques! Carefully stitched and super soft, our range includes classic animal friends to mystical unicorns and trustworthy tractors – perfect to show off individual style.

Unique designs & prints

From cheeky seagulls and jungle friends to mouthwatering fruits and magical rainbows, you won’t find our fun designs and colourful, vibrant prints anywhere else!


Wardrobe staples

Our vibrant basics in all the colours of the rainbow are designed to complement our entire range. Mix and match from leggings, baby bodies and long- and short-sleeved t-shirts. Simple style ­– same super quality!


Certified organic

Our organic cotton is GOTS certified, which means super strict procedures are in place to help protect the planet and all the workers from the field to the factory. This is a must for us, Find out more here.


Stockist support

We’re always on hand to help with your account and merchandising – and everything in between! We’re happy to chat over the phone on 01903 766777, or just pop us an email and we’ll get back to you as soon as we can.