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Love Organic

Save the planet, go organic

So what’s all the fuss about organic cotton?

Put simply, it’s better for our kids, our workers and our planet – and here’s why:

  • It’s naturally soft. There’s a reason why organic cotton is so soft. It waves bye bye to all the harsh chemicals and dyes used to process bog-standard cotton, which breaks down fibres and damages the fabric.
  • Safe and sound. Organic cotton producers and clothes manufacturers aren’t exposed to harsh chemicals and dyes, making it far safer for them (phew!) – plus it’s miles better for the environment. Only natural pest control methods are used which helps to keeps the soil fertile, water clean and our air unpolluted.
  • It’s super kind to skin. Organic cotton is lovely and super soft on even the most delicate skin, thanks to the ban on nasty chemicals. That means it’s perfect for babies and kids – and less likely to trigger any allergies and skin conditions like eczema.
  • You can love your clothes for longer. Because organic clothes haven’t been messed about with like standard clothes, they’ll last much longer and wash really well – even at 30 degrees – so they can be worn again and again. Then, when your little one goes up a size, simply pass on to friends or down for generations!

We go the extra organic mile

Toby Tiger clothes are also GOTS-certified which is a badge of honour for us. In a nutshell, it means we – and you – can be super sure that our lovely cotton suppliers and clothes makers follow only the best methods for organic, social and ethical standards.

Factories are checked to make sure workers have a safe and clean environment and paid a fair, living wage. The factories also need to show how much water and energy they use to make their cotton, while GOTS puts targets and practices into place to help lessen the load.

All in all, happy workers make our happy clothes, which makes the environment much happier too. This puts a smile on our faces and, of course, the little ones wearing them!